Your website could be doing more.
Is your website packed with SEO keywords and easily searchable? Is it easily navigable and does it provide a positive user experience? Does it connect seamlessly with your social media platforms?
If not, no matter how beautifully photographed and how well your products perform, your audience won't have any idea that they're missing out.
Your website should be packed with searchable live text, and updated constantly to stay relevant.
You can do this by regularly updating your blog, periodically alternating home page content, and, because we know YouTube is one of the largest search engines out there, including plenty of YouTube hosted videos.
But you don't have to do it alone. I gotchu.