Local-for-local

Knoxville is full of people working hard to to build up the local business scene and that’s why I’m so excited to share about this new local search engine created by my friends and colleagues Anthony Ragland and Alan Simms — Knoxville Page. You can read all about it at Alan’s recent post on Inside of Knoxville, but in the meantime, here’s the skinny on why it’s so great:

Knoxville businesses can advertise their business for super low monthly rates, “purchase” keywords, advertise deals, and sell in their marketplace.

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We have monthly Old City Markets, twice weekly Farmers Markets, and the amazing, bi-annual Retropolitan Craft Fair, but Knoxville Page gives makers and indie business owners a consistent outlet to reach their local audience, even if they don’t have a website.

How is this different than Google or Yelp or whatever? In those search engines, businesses are competing against hundreds of thousands of other businesses and it’s impossible to stand out without tons of ad dollars, but with a model like this, you’re advertising in a much smaller pool, right where people are shopping.

Check. It. Out.